Beyond the Feed: Gen Z's Habits Outside of Social Media

We've heard it before: Gen Z is the social media addicted generation. TikTok, Instagram, YouTube have defined our habits and basically our entire identity online. But what happens when we remove social media from the equation? What happens when we look beyond the feed?

We surveyed over 150 Gen Zs to find out where Gen Z is spending their screen time outside of the social media apps in 2026.

*Founded by NinetyEight, the Koi Pond houses over 1900+ Gen Zs across 49 U.S States and 27 Countries.