NinetyEight is a Gen Z-led Marketing Agency setting a new standard for how brands and Gen Z collaborate.
By rallying our generation through our global research community, the Koi Pond, we’re not just targeting Gen Z—we’re building the future of marketing with them.

NinetyEight’s Gen Z approach is rooted in our research community, The Koi Pond, the embodiment of two-way dialogue with Gen Z. By uncovering human problems, we integrate brands as a part of the solution to Gen Z issues & needs. No formulas, just honest conversations and real results.