Real people. Real stories. The real Gen Z. Gen Z is more than just the “TikTok” generation. At NinetyEight, we look beyond short-term trends and into the underlying “whys” that will ultimately drive Gen Z to your brand.
From influencers to brand advocates, we foster relationships that go beyond a one-time transaction. Our creative team of Gen Zs takes influencer campaigns personally: handpicking diverse creators that actually care about your brand.
Each social media post is crafted with purpose: fueling a natural collaboration with your audience on TikTok and beyond. With NinetyEight, you can navigate the social media and digital landscape like Gen Z – effortlessly and authentically.
For every brand trying to win the hearts of Gen Z, the answer is this: we want a brand that cares and that starts with your branding. Beyond your logo, we’ll work with you to build a brand that will evolve alongside Gen Z and stand the test of time.
Our Gen Z consulting approach goes beyond our Gen Z team. The Koi Pond is our growing network of over 800+ diverse Gen Z students, artists, athletes, thought-leaders, and changemakers to help you understand the “why” behind Gen Z behaviors.
We get it. Gen Z is tough to read. The Koi Pond can help you better understand our ever-changing attitudes & behaviors.
Does your brand name hit the mark with Gen Z? How would they navigate your website? Does your product serve them? Gauge your brand’s relevance & likability through the Koi Pond.
Is your campaign a bop or flop? Will it get this fickle generation to stop scrolling? The Koi Pond is your ultimate Gen Z BS-test.
We are the winner of the 2022 Web Excellence Award for Best Social Media Influencer Campaign. Our influencer work on TikTok and other social media has driven numerous views, impressions, and engagements for our clients, helping them build lasting relationships with their consumers.
We were named Silicon Beach Startup of the Year in 2021 for revolutionizing the way marketers reach the next generation. As a leading Gen Z marketing agency, we are culturally-driven, founded by Gen Zs, and data-driven through the Koi Pond: our proprietary research community.