What does Gen Z think of TikTok in 2025?

January 19th, 2025 may go down as a historic day for Gen Z, as their beloved platform for the last 5 years suddenly went dark. Although it lasted a mere 12 hours, the ban shattered and shaped Gen Z's perceptions on the role of TikTok, social media, and government intervention in their daily lives.

We surveyed the Koi Pond* from across the country on their attitudes towards TikTok pre & and post-ban. Read their thoughts, combined with our own expert analysis in this report on Brands, Gen Z, Trust, and the Future of Social Media.

*Founded by NinetyEight, the Koi Pond houses over 1400+ Gen Zs across 39 U.S States and 27 Countries.

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