"Little Treats" are redefining the way Gen Z shops for themselves. But what's been driving Gen Z's to little treats? What is it signaling about Gen Z? How is this any different from other generations? What can brand do about it? So many questions.
We surveyed the Koi Pond* on their perspectives on their spending habits, what "little treat" means to them, and what that says about Gen Zs and culture in general. Subscribe to our email list to read our full report!
*Founded by NinetyEight, the Koi Pond houses over 900+ Gen Zs across 39 U.S States and 27 Countries.
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