What’s the latest trend on TikTok? Who’s canceled this week? What are Gen Zs up to? How are brands speaking to Gen Z? Dive into a sea of Gen Z & Advertising insights from the Gen Z POV.

Featured Articles

The End of TikTok's Golden Era
by Rachael Previti, December 2024

Money Absolutely Buys Happiness
by Bryant Lin, November 2024

Gen Z Memefication of Politics
by Gia Lee, October 2024

Adapting Intelligence: AI / Gen Z
by Bryant Lin, April 2024

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Dive Deeper

End of TikTok’s Golden Era

Money Absolutely Buys Happiness

Gen Z Memeification of Politics

Silent Elegance vs. Bold Opulence

Adapting Intelligence

Gen Z’s Drive To Survive

Breaking the Frag Ceiling

Bisexuality is Not a Trend.

The Rise of Modern Misogyny

Internal Revolution

Gen Z's Subcultures & Niches

Overcoming the Fear of Failure

Is ChatGPT A Marketer?

Jetzetters: Gen Z & Travel

Gen Z Fast Fashion

The Rise of Bedroom Pop

The Disregard of the Disabled Community

Tech & The Metaverse

Gen Zs & Ghosting

The Social Media Cleanse

Are Gen Zs Anti Work?

Will Gen-Z Ever Come Around to NFTs?

Is Authenticity Bullsh*t?

Simply Human

Silence, Brand

Do Influencers Still "Influence"?

Brand Power Dynamics

gen-z & fashion

The Snowball Effect

what's the tea on tiktok?

quarantine struggles

wtf are gen-zs anyway?

Perfomative Activism

Mental Health in Advertising

There's No Planet B

Gen-Z & Memes

gen-z spotlight: @curbside

Evolve App

She's A Badass: Whitney Wolfe Herd

How Main Street Beat Wall Street

The Buzz Around Hive

Super Bo-ring Ads

amanda gorman: the gen z inaugural poet

H.U.G.GING LOS ANGELES

2020 Year In Review

Toyotathon vs Happy Honda Days

Client Spotlight: Hardy Capital Investments

thank you from 98

gen-z & the 2020 election

2021 design trends

owning a startup at 21

the epic, apple, battle royale

sh*t just got reel

gen-z spotlight: @tiffdidwhat

buzzword: disruption

aave vs. gen-z slang

gen-z spotlight: @colliscool

"non-resident alien"

an open letter to gen-z